
Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060
Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060 Exercise 10
Your marketing plan needs a market-product grid to ( a ) focus your marketing efforts and ( b ) help you create a forecast of sales for the company. Use this step:
Select the target market segments on which to focus your efforts with your marketing program.
Select the target market segments on which to focus your efforts with your marketing program.
Explanation
Students are one of largest segment for ...
Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
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