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Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060 Exercise 12
In searching for global markets to enter, ( a ) what are some criteria that Rollerblade should use to select countries to enter and ( b ) what three or four countries meet these criteria best and are the most likely candidates
Explanation
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The case study is about Rollerblade Comp...
Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
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