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Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060 Exercise 15
What is the difference between the demographic and behavioral bases of market segmentation
Explanation
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Demographic segmentation is based on som...
Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
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