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Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060 Exercise 4
Why do marketers use perceptual maps in product positioning decisions
Explanation
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Perceptual maps are a means of displayin...
Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
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