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book Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius cover

Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius

Edition 3ISBN: 978-0073381060
book Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius cover

Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius

Edition 3ISBN: 978-0073381060
Exercise 3
Products can be classified as either consumer or business products. How would you classify the following products ( a ) Johnson's baby shampoo, ( b ) a Black Decker two-speed drill, and ( c ) an arc welder
Explanation
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a)
J's baby shampoo is classified as the...

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Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
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