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Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060 Exercise 11
In fine-tuning the product strategy for your marketing plan, do these two things:
In the third column of your table, write ideas for specific new products for your business in each of the rows in your table.
In the third column of your table, write ideas for specific new products for your business in each of the rows in your table.
Explanation
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The characteristics for the both the bus...
Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
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