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Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060 Exercise 19
What marketing research did Vivian Callaway execute ( b ) What were the critical questions that she sought research and expert advice to get answers to ( c ) How did this affect the product's marketing mix price, promotion, packaging, and distribution decisions
Explanation
Verified
Verified
Marketing aims to discover the wants and...
Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
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