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Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060 Exercise 6
What methods would you suggest to assess the potential commercial success for the following new products ( a ) a new, improved ketchup; ( b ) a 3D TV system that took the company 10 years to develop; and ( c ) a new children's toy on which the company holds a patent.
Explanation
Verified
Verified
Innovation:
Innovation is an integral p...
Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
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