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Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060 Exercise 8
Why can an "insignificant point of difference" lead to new-product failure
Explanation
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The product must have superior...
Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
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