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Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060 Exercise 10
Concept testing is an important step in the new-product process. Outline the concept tests for ( a ) an electrically powered car and ( b ) a new loan payment system for automobiles that is based on a variable interest rate. What are the differences in developing concept tests for products as opposed to services
Explanation
Verified
Verified
a)
Concept test is an external approach ...
Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
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