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Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060 Exercise 12
What step in the new-product process has been added in recent years
Explanation
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New-product strategy developme...
Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
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