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Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060 Exercise 15
It has often been suggested that products are intentionally made to break down or wear out. Is this strategy a planned product modification approach
Explanation
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The strategy for planned product modific...
Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
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