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book Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius cover

Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius

Edition 3ISBN: 978-0073381060
book Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius cover

Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius

Edition 3ISBN: 978-0073381060
Exercise 16
For the product offering in your marketing plan,
Develop ( a ) branding and ( b ) packaging strategies, if appropriate for your offering.
Explanation
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(a)
The branding will be based on the fo...

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Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
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