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Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060 Exercise 1
How does the "quality" dimension in marketing the Philadelphia Phillies as an entertainment service differ from that in marketing a consumer product such as a breakfast cereal
Explanation
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Sports marketing has seen a great deal o...
Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
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