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Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060 Exercise 6
Considering all five elements of the promotional mix (advertising, personal selling, public relations, sales promotion, and direct marketing), what specific promotional activities should the Phillies use Which should be used off-season During the season
Explanation
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Sports marketing has seen a great deal o...
Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
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