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Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060 Exercise 11
Explain the role of packaging in terms of perception.
Explanation
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A package's shape, c...
Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
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