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book Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius cover

Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius

Edition 3ISBN: 978-0073381060
book Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius cover

Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius

Edition 3ISBN: 978-0073381060
Exercise 17
What would be your response be to the statement, "Profit maximization is the only legitimate pricing objective for the firm"
Explanation
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Profit maximization is not the only legi...

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Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
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