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Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060 Exercise 21
Does your marketing plan involve selecting channels and intermediaries If the answer is "no," read no further and do not include this element in your plan. If the answer is "yes":
Identify which channel and intermediaries will provide the best coverage of the target market for your product or service.
Identify which channel and intermediaries will provide the best coverage of the target market for your product or service.
Explanation
Verified
Verified
Choosing a distributor channel or an int...
Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
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