
Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060
Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060 Exercise 3
Suppose the president of a carpet manufacturing firm has asked you to look into the possibility of bypassing the firm's wholesalers (who sell to carpet, department, and furniture stores) and selling directly to these stores. What caution would you voice on this matter, and what type of information would you gather before making this decision
Explanation
Removing the wholesalers from the distri...
Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
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