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Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060 Exercise 5
Does your marketing plan involve selecting channels and intermediaries If the answer is "no," read no further and do not include this element in your plan. If the answer is "yes":
Specify which channel and intermediaries will best satisfy the important buying requirements of the target market.
Specify which channel and intermediaries will best satisfy the important buying requirements of the target market.
Explanation
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Customers in any given market have four ...
Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
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