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Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060 Exercise 18
What is the difference between a direct and an indirect channel
Explanation
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A direct channel is one in which a produ...
Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
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