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Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060 Exercise 9
In retail pricing, retailers often have a maintained markup. Explain how this maintained markup differs from original markup and why it is so important.
Explanation
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Maintained markup is referred to as that...
Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
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