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Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060 Exercise 15
Does your marketing plan involve using retailers If the answer is "no," read no further and do not include a retailing element in your plan. If the answer is "yes":
Describe an appropriate combination of retail pricing, store location, retail communication, and merchandise assortment.
Describe an appropriate combination of retail pricing, store location, retail communication, and merchandise assortment.
Explanation
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An appropriate combination of the retail...
Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
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