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Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060 Exercise 7
To develop the promotion strategy for your marketing plan, follow the steps suggested in the planning phase of the promotion decision process described in Figure 14-5.
Also specify the pretesting and posttesting procedures needed in the implementation and evaluation phases.
FIGURE 14-5 The promotion decision process includes planning, implementation, and evaluation.
Also specify the pretesting and posttesting procedures needed in the implementation and evaluation phases.
FIGURE 14-5 The promotion decision process includes planning, implementation, and evaluation.
Explanation
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The pretesting and post testing procedur...
Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
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