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Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060 Exercise 11
Explain how the promotional tools used by an airline would differ if the target audience were ( a ) consumers who travel for pleasure and ( b ) corporate travel departments that select the airlines to be used by company employees.
Explanation
Verified
Verified
A)
The promotional tool for the consumer...
Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
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