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Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060 Exercise 25
Identify the sales promotion tools that might be useful for ( a ) Tastee Yogurt, a new brand introduction, ( b ) 3M self-sticking Post-It Notes, and ( c ) Wrigley's Spearmint Gum.
Explanation
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The sales promotion tool that might be u...
Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
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