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Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060 Exercise 28
Design an integrated marketing communications program-using each of the five promotional elements-for Rhapsody, the online music service.
Explanation
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An IMC plan synchronizes with all the ki...
Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
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Other Minimum 8 character and maximum 255 character
Character 255
