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Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060 Exercise 16
Explain the differences between a push strategy and a pull strategy.
Explanation
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In a push strategy, a firm directs the p...
Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
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