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Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060 Exercise 26
To augment your promotion strategy from Chapter 14:
Use Figure 15-2 to select the advertising media you will include in your plan by analyzing how combinations of media (e.g., television and Internet advertising, radio and Yellow Pages advertising) can complement each other.
FIGURE 15-2 Advertisers must consider the advantages and disadvantages of the many media alternatives.
Use Figure 15-2 to select the advertising media you will include in your plan by analyzing how combinations of media (e.g., television and Internet advertising, radio and Yellow Pages advertising) can complement each other.
FIGURE 15-2 Advertisers must consider the advantages and disadvantages of the many media alternatives.
Explanation
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Combination of media complements each ot...
Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
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