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Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060 Exercise 28
Fallon Worldwide stresses its creativity, as shown by comments from the Fallon people in the case. ( a ) In what ways do the Citi and Holiday Inn Express campaigns reflect their creativity ( b ) What were the sources of the ideas in the two campaigns.
Explanation
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Fallon Worldwide has been a successful c...
Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
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