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Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060 Exercise 5
In the Citi and Holiday Inn Express campaigns, what were ( a ) the target markets and ( b ) each brand's positioning
Explanation
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Verified
Fallon Worldwide has been a successful c...
Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
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