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Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060 Exercise 9
To augment your promotion strategy from Chapter 14:
Specify which trade-oriented sales promotions and public relations tools you will use.
Specify which trade-oriented sales promotions and public relations tools you will use.
Explanation
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Trade-oriented sales promotions: It is a...
Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
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