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Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060 Exercise 11
Compare the media used for the Citi and Holiday Inn Express campaigns. ( a ) Why were these media chosen ( b ) Do you expect the use of these media to change in the future
Explanation
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a. Comparison of the media. Fallon used...
Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
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