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Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060 Exercise 15
How might Fallon and its clients measure the success of ( a ) the Citi and ( b ) the Holiday Inn Express campaigns
Explanation
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Fallon Worldwide has been a successful c...
Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
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