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book Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius cover

Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius

Edition 3ISBN: 978-0073381060
book Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius cover

Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius

Edition 3ISBN: 978-0073381060
Exercise 6
You see the same ad in Time and Fortune magazines and on billboards and TV. Is this an example of reach or frequency
Explanation
Verified
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Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
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