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Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060 Exercise 12
Explain the difference between pretesting and posttesting advertising copy.
Explanation
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Pretests are conducted before ads are pl...
Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
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