Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius

Exercise 4

Visit Amazon.com (www.amazon.com) or Barnes Noble (www.barnesandnoble.com). As you tour the company's website, think about how shopping for books online compares with a trip to your university bookstore to buy books. Specifically, compare and contrast your shopping experiences with respect to convenience, choice, customization, communication, cost, and control.