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Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060 Exercise 6
Visit the website for your university or college. Based on your visit, would you conclude that the site is a transactional site or a promotional site Why How would you rate the site in terms of the seven website design elements that affect customer experience
Explanation
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The university or college websites most ...
Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
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