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Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060 Exercise 7
The consumer-initiated practice of generating content on a marketer's website that is custom tailored to an individual's specific needs and preferences is called ___________.
Explanation
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Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
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Character 255
