Retailing 8th Edition by Patrick Dunne,Robert Lusch, James Carver

Exercise 18

How would you use the Internet to purchase your next car Using your smartphone, table computer, or desk computer, select two or three different auto websites. List their web addresses, such as www.autobytel.com, and make a report describing what they have on their websites. Which one do you like best Why Can you purchase online from each website What is the buying process Can competitors gain anything from looking at these websites Finally, what is missing from these websites that you feel should be on them