Chat with AI
Retailing 8th Edition by Patrick Dunne,Robert Lusch, James Carver
Edition 8ISBN: 978-1133953807Retailing 8th Edition by Patrick Dunne,Robert Lusch, James Carver
Edition 8ISBN: 978-1133953807 Exercise 1
Nancy, who is your close friend, has just accepted an offer that begins on June 15, from a large U.S. retailer, which is approximately five weeks after she graduates with an undergraduate degree in management. The employment begins with an intensive four weeks of classes and then eight weeks of in-store training where Nancy will be assigned a mentor to provide her guidance and help in skill development. After this program, Nancy will be assigned to work in a store in the region as a sales manager trainee for six to twelve months. After this initial assignment, she will be promoted to be a sales manager of a merchandise department in the store. Nancy is now having second thoughts and has confided in you that she feels it downgrading to have to go back into the classroom to learn and furthermore to then begin her career in sales management. She has also been told that if she is to manage a retail sales force she needs to very early demonstrate that she can herself be a successful retail salesperson.
Prepare a written report for Tony Walker, the Director of College Relations, suggesting how this common concern among new college graduates joining a retail enterprise could be successfully addressed in the recruiting and hiring process.
Prepare a written report for Tony Walker, the Director of College Relations, suggesting how this common concern among new college graduates joining a retail enterprise could be successfully addressed in the recruiting and hiring process.
Explanation
Verified
Verified
Retail career is a challenging one, and the people who are intending to join it must have necessary personal qualities. Also, the demands of the retail career may drive away the potential candidates away from the industry. Hence, it is pertinent that the recruitment division in the retail industry must provide a realistic job preview of the careers in retail to the fresher, and also along with it the benefits of the industry.
The young graduates must be oriented towards the retail jobs before persuading them to apply for the jobs. The following information may be made available to the potential candidates in the college campus. The common personality types that will help to succeed in retail include being result oriented, team player, customer oriented, cheerful, listening oriented, negotiator and a leader. The retail managers are expected to play multiple roles, both behind the scene i.e. planning purchases, merchandising, promotions, staff management, etc. as well as on the shop floor activities such as sales, customer service, cash-counter operations, shelving, etc.
One of the key factors of retail career is that a retail manager must have experience in every job, must start the career at entry level job, and take time to learn every aspect of the retailing jobs. More than the earned degree from the college, practical experience on the job matters most in the job success. Internal training and development programs are enough for a person to climb the ladder of retailing career. Retailing offers exciting and fulfilling careers if a person is willing to put hard work.
The young graduates must be oriented towards the retail jobs before persuading them to apply for the jobs. The following information may be made available to the potential candidates in the college campus. The common personality types that will help to succeed in retail include being result oriented, team player, customer oriented, cheerful, listening oriented, negotiator and a leader. The retail managers are expected to play multiple roles, both behind the scene i.e. planning purchases, merchandising, promotions, staff management, etc. as well as on the shop floor activities such as sales, customer service, cash-counter operations, shelving, etc.
One of the key factors of retail career is that a retail manager must have experience in every job, must start the career at entry level job, and take time to learn every aspect of the retailing jobs. More than the earned degree from the college, practical experience on the job matters most in the job success. Internal training and development programs are enough for a person to climb the ladder of retailing career. Retailing offers exciting and fulfilling careers if a person is willing to put hard work.
Retailing 8th Edition by Patrick Dunne,Robert Lusch, James Carver
Why don’t you like this exercise?
Other Minimum 8 character and maximum 255 character
Character 255
