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Retailing 8th Edition by Patrick Dunne,Robert Lusch, James Carver
Edition 8ISBN: 978-1133953807Retailing 8th Edition by Patrick Dunne,Robert Lusch, James Carver
Edition 8ISBN: 978-1133953807 Exercise 2
What is retailing, and why is it always undergoing so much change
Is scrambled merchandising really a good idea Does it make sense that if you are good in one area of merchandising that you will be good in all areas Talbots, after all, is excellent in merchandising fashionable women's clothing but failed in selling men's and kids' clothing.
Is scrambled merchandising really a good idea Does it make sense that if you are good in one area of merchandising that you will be good in all areas Talbots, after all, is excellent in merchandising fashionable women's clothing but failed in selling men's and kids' clothing.
Explanation
Verified
Verified
When retailers include inventory or services unrelated to their usual merchandise, it leads to scrambled merchandising. The practice of scrambled merchandising can lead to better profitability for the store when it is backed by a robust strategic plan. Merchandising based on the identification of the customer needs and wants increases the chances of retail success through diverse inventory. However, inappropriate and scattered merchandising can lead to financial losses, and can affect the image of the stores and its identity.
Understanding the customer needs and innovation of customer experience is the key to the decision to pursue scrambled merchandising.
Understanding the customer needs and innovation of customer experience is the key to the decision to pursue scrambled merchandising.
Retailing 8th Edition by Patrick Dunne,Robert Lusch, James Carver
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