Retailing 8th Edition by Patrick Dunne,Robert Lusch, James Carver

Exercise 10

Explain why strategic planning is so important and describe its components
An automobile dealer located near your campus visits your class. During the presentation, the dealer notes that their mission statement is "We will provide the best vehicle sales and service experience for our customers. We will do this in a way that will foster the continuous improvement of our people and our company. We will be a top performing, thoroughly professional, and genuinely caring organization in all that we do." Would you offer any suggestions for changing this mission statement If so why