Retailing 8th Edition by Patrick Dunne,Robert Lusch, James Carver

Exercise 11

Explain why strategic planning is so important and describe its components
Many people are using location-based apps like Foursquare, Yelp, and Gowalla to stay in touch with friends and as described in the chapter's "What New" box, retailers are now capitalizing on this to increase store traffic or closure. Describe some other ideas not discussed in this chapter that might represent possibilities for retailers to benefit from these apps.