Retailing 8th Edition by Patrick Dunne,Robert Lusch, James Carver

Exercise 5

Explain the importance of population trends on retail planning.
It is important for a retailer to understand that as boomers age, they change their shopping behavior. Can you provide one example from current events where a retailer successfully adapted to this changing behavior Can you provide an example where a retailer hasn't done a good job of adapting to these changes