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Retailing 8th Edition by Patrick Dunne,Robert Lusch, James Carver
Edition 8ISBN: 978-1133953807Retailing 8th Edition by Patrick Dunne,Robert Lusch, James Carver
Edition 8ISBN: 978-1133953807 Exercise 6
What is the retailer's role as a member of the larger supply chain
Why must a retailer view itself as a member of a larger marketing system Can't JCPenney, Costco, or Best Buy be successful on its own
Why must a retailer view itself as a member of a larger marketing system Can't JCPenney, Costco, or Best Buy be successful on its own
Explanation
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The whole system of supply chain managem...
Retailing 8th Edition by Patrick Dunne,Robert Lusch, James Carver
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