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Retailing 8th Edition by Patrick Dunne,Robert Lusch, James Carver
Edition 8ISBN: 978-1133953807Retailing 8th Edition by Patrick Dunne,Robert Lusch, James Carver
Edition 8ISBN: 978-1133953807 Exercise 8
What is the retailer's role as a member of the larger supply chain
Must a retailer be involved in performing all the marketing functions If it can rely on other members of the channel, what functions can they perform and which members can perform them
Must a retailer be involved in performing all the marketing functions If it can rely on other members of the channel, what functions can they perform and which members can perform them
Explanation
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The whole system of supply chain managem...
Retailing 8th Edition by Patrick Dunne,Robert Lusch, James Carver
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