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book Retailing 8th Edition by Patrick Dunne,Robert Lusch, James Carver cover

Retailing 8th Edition by Patrick Dunne,Robert Lusch, James Carver

Edition 8ISBN: 978-1133953807
book Retailing 8th Edition by Patrick Dunne,Robert Lusch, James Carver cover

Retailing 8th Edition by Patrick Dunne,Robert Lusch, James Carver

Edition 8ISBN: 978-1133953807
Exercise 11
What are the different types of retail supply chains
Your roommate says he can save money by eliminating the middleman-in this case, the retailer-and purchasing his potato chips at Costco in 8-pound boxes. He says you pay too much by purchasing chips at the nearby 7-Eleven in 4-ounce bags. According to your roommate, the more direct the channel is, the cheaper the item. Who is correct
Explanation
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In the situation of purchasing potato ch...

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Retailing 8th Edition by Patrick Dunne,Robert Lusch, James Carver
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