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book Retailing 8th Edition by Patrick Dunne,Robert Lusch, James Carver cover

Retailing 8th Edition by Patrick Dunne,Robert Lusch, James Carver

Edition 8ISBN: 978-1133953807
book Retailing 8th Edition by Patrick Dunne,Robert Lusch, James Carver cover

Retailing 8th Edition by Patrick Dunne,Robert Lusch, James Carver

Edition 8ISBN: 978-1133953807
Exercise 18
What is the difference between legal and illegal promotional activities for a retailer
Should all types of "puffery" be removed from ads Explain your reasoning.
Explanation
Verified
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Puffery refers to statements made by sal...

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Retailing 8th Edition by Patrick Dunne,Robert Lusch, James Carver
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