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book Retailing 8th Edition by Patrick Dunne,Robert Lusch, James Carver cover

Retailing 8th Edition by Patrick Dunne,Robert Lusch, James Carver

Edition 8ISBN: 978-1133953807
book Retailing 8th Edition by Patrick Dunne,Robert Lusch, James Carver cover

Retailing 8th Edition by Patrick Dunne,Robert Lusch, James Carver

Edition 8ISBN: 978-1133953807
Exercise 15
How does a retailer's code of ethics influence its behavior
Many retailers face the problem of small amounts of unredeemed money that remain on a gift card. Does this "breakage" belong to the retailer as part of its profit, does it belong in the state's treasury, or should it go into the state's unclaimed money fund to the consumer Explain your reasoning.
Explanation
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The gift cards and gift coupon are given...

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Retailing 8th Edition by Patrick Dunne,Robert Lusch, James Carver
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